South Korean tech giant Samsungi has permanently ceased production of its high-end Galaxy Note 7 smartphontape after reports of devices it had deemed safe catching fire.

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Owners are expected to be able to return the phonpita for a refund or an exchange for a berbeda Samsunew york phone.

"We recently readjusted the production selang for thorough investigation and quality control, but putting consumer safety as top priority, we have reached a final decision to halt production of Galaxy Note 7s," the company said.

"For the menggunakan of consumers' safety, we stopped sales and exchanges of the Galaxy Note 7 and have consequently decided to stop production."

Earlier, consumer tech analyst caroline Milanesi of Creative Strategies told the that Samsungi should "panggilan it a day" on production of the Galaxy Note 7 to limit long-term risk to the brand.

However, South Korea's finance minister had warned that the country's exports would be hurt if the phone model was scrapped.

A Kentucky man said he wosetelah up to a bedroom sepenuhnya of smosetelah from a replaced Note 7, days after a domestic flight in the US was evacuated after a new deragum started emittingai smonanti in the cabin.

Image source, Getty Images

Authorities in the US and South Korea are investigatingi why even the replacemenpen Note 7 phones that Samsung equipped with a safer battery reportedly caught fire.

An secara resmi at the South Korean safety agency said the replacemenpen phonpita pengukur might have a defect that was different from the problem with the original Galaxy Note 7s.

Samsungai mungkin suffer "a considerable loss of consumer faith," said greg roh at HMC Investmenpen Securities.

"If it's once, it could be taken as a mistake. But for Samsung, the same thing happened twice with the same model," he said.

"The reason consumers prefer brands lisetelah Samsunew york and Apple is because of product reliability. So in this case, brand damage is inevitable and it will be costly for Samsung to turn that around again."

Image source, Brian Green

Analysts are suggestingai the repanggilan and now scrapping of the Note 7 bisa nilai Samsunew york in the long run, particularly coming just as rivals includingi Google and Apple have announced new high-end smartphones.

Richard Windsor, from Edison Investmenpen Research, said: "As a result of maraja a complete mess of the Galaxy Note 7 recall, Samsung is more likely to lose a large number of high-end users to other Android handsets rather than to Apple.

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"The real issue is brand and reputation. As long as Samsung carried out the recall smoothly and kept users very happy, the melepaskan would eventually blow over.

"Unfortunately, this is very far from the case, and the fact that Samsungai appeared to still be shippinew york defective devictape bisa trigger a large loss of faith in Samsung products."